OUT NOW VIA PLATOON
Previous praise for Kali Claire:
“Ready to stan.” – i-D
“On another cloud.” – CLASH
“One of the most exciting prospects.” – GUAP
UK singer, songwriter and producer Kali Claire has today released her brand-new single and video, “Wild”, which is out now via global artist services company Platoon. Watch the video here and stream the single here.
Directed by Platoon Creative Director Charlotte Baker and styled by Kashmir Wickham, the video was shot in Tottenham, North London and shows Kali in a dreamy utopian setting surrounded by flowers, foliage and fluttering butterflies.
The track, which was produced by Aaron Ferrucci, features a more stripped-back production – simply an acoustic guitar and Kali’s stunning vocals – which shows a more vulnerable side to the artist. “Wild” follows the release of previous single, “Disrespekt”, which was released in March.
Speaking about “Wild”, Kali says: “‘Wild’ is a continuation of ‘Disrespekt’; it’s me knowing my worth and not compromising for it … This song is wildly out of my comfort zone, it’s stripped back so you get to hear a different side of me. I’m a human and feel human things.”
Kali released her second EP ‘Songs By The Pool’ in 2020, which featured the tracks ‘Give Him Life’, ‘10xmore’, ‘Mess Me Up’, ‘Jealousy’ and ‘Seen Me Like This’. She released her debut EP, ‘Symptoms of a Teen’, in 2019.
Born and raised in Hackney, East London, Kali, who is half-Jamaican, half-Irish, grew up with the far-reaching sonic influences of her household – from the psychedelic leanings of The Beatles from her grandmother to pulsing jungle, R&B, hip-hop and the genre-blurring rhythms of Bon Iver from her mother.
Pre-lockdown, she performed to a sold-out Sofar Sounds audience, played a stripped-back performance at Soho House, supported Mabel on her European tour, and took part in the iconic adidas London’s #HereToCreate Autumn/Winter campaign last year. She has more than 7 million streams across all platforms to date and has received playlist support at Apple Music (Apple Music 100 Songs of The Year, R&B Now) and Spotify (New Music Friday, R&B UK and This Is How We Do It). In addition to her own music, she co-wrote the track ‘Wasted Energy’ on Alicia Keys’ 2020 album ‘Alicia’.
‘Wild’ is out now via Platoon with more music to come in the coming months.
Connect with Kali Claire on Instagram
For further information, please contact Murray Chalmers PR:
0207 361 0730
fiona@murraychalmers.com
george@murraychalmers.com
sarah@murraychalmers.com
14.5.21