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“A technicolour slice of playful, experimental pop in the vein of Santigold, Toronto musician Lowell’s debut is one of the month’s most exuberant.” – NME
“Canadian pop songstress who writes hits like one makes tea – effortlessly and often” – i-D
“Childlike wonder” – The Observer
“Finest Electropop” – Evening Standard
“We Loved Her Dearly – a “completely autobiographical” 12-song set packed with irresistible pop hooks, dreamy synth textures and pointed feminist commentary.” – Rolling Stone
Lowell is unlike any artist in popular music today: a beacon of imagination, femininity, and confidence. Equal parts art-punk brat and sex-positive pop icon. NPR lauded her 2014 debut LP ‘We Loved Her Dearly’, Lowell makes “irresistible pop music from an expressly feminist perspective … the world’s first freedom fighter to come armed with pom-poms.”
Available now, ‘Ride’ is an emphatic feminist pop anthem about rebellion and empowerment, whilst remaining youthful and carefree. The Fader describes ‘Ride’ as “a dance frisky pop collaboration”. Of the track, Lowell said:
“Ride” is for everyone out there who has been called “abrasive” for being bold, a “rebel” for rioting, a “shit-disturber” for disrupting the status quo, and, most of all, for all the bad-asses who get called “bitchy” for being BOSS.
Originally invited by Icona Pop and Grammy Award-winning producer Martin Terefe to collaborate, “Ride” was written by Lowell with Icona Pop, Terefe and Florian Reutter (Tinchy Stryder) during sessions at Terefe’s legendary Kenseltown Studios in London (Adele, Lana Del Rey, Arcade Fire).
The track pays homage to the Van Buren sisters and their iconic motorcycle road trip across the US in 1916. As the first women to cross the US by motorcycle alone, the Van Buren sisters’ trek was as much a political statement as an act of gender defiance. Acting as part of The Preparedness Movement, Gussie and Addie (22 and 24) used the trip to prove that women could ride just as well as their male counterparts, and subsequently were granted permission to serve as dispatch riders during World War 1.
Lit up by “Ride”, her brightest, most resolute song yet, Lowell is poised for critical mass. For all her many talents – visual arts, production, fashion, and creative activism – Lowell’s hands-on approach has rendered an image as thoughtful as it is carefree. Well-armoured and un-baffled, Lowell’s version of the Van Buren sisters’ pioneering ride thunders into the Hollywood sunset cutting a wake of 21st century fearlessness to draft on.
Track is available from the below: