OUT NOW VIA PLATOON
“An incredible 19-year old Irish artist causing a stir with her beautifully written bedroom pop” – The Independent
“Luz’s music offers innovation in a crowded field” – Music Week
“Irish pop riser is set to soar” – CLASH
“Incredibly emotive storytelling” – The Line of Best Fit
“Raw, emotional and very, very good” – Idolator
Irish artist Luz has today revealed her brand-new single ‘permanent +1’, out now via global artist services company Platoon.
Recorded between Dublin and London with producer JMAC (Haux, Rosie Carney, Matilda Mann), the track is Luz’s fifth release, following previous singles ‘counting houses’, ‘we’ll be fine’, ‘i’m lonely’ and ‘the author’, the latter of which has recently been featured in this year’s series of Love Island. Since being played on the show the track has doubled its daily streams, hitting Number 11 on Shazam’s charts, as well as re-entering the iTunes chart.
New single ‘permanent +1’ is an intimate celebration of our most steadfast and time-honoured relationships, the people that we can turn to for comfort and companionship throughout life’s highs and lows, with the assurance that it’s “always fine”. Opening with Luz’s haunting signature vocal against a delicate piano arrangement, the song steadily builds into an emotive finale.
Speaking about ‘permanent +1’, Luz says:
“’permanent +1’ is about the person in your life who is always there. Yes, they are the person you take with you to your cousin’s wedding, to a birthday party and to your family’s Sunday dinner. But they are also the person you take grocery shopping, who comes with you to a doctor’s visit and who helps you do your laundry.”
The last eighteen months have been full of standout moments for the 20-year-old Irish, half Argentinian musician, who released three singles in 2020, largely during lockdown, followed by a fourth single, ‘counting houses’, in March of this year. These tracks have been streamed more than 40 million times across DSPs to date and Luz has received praise and support from many of her musical heroes, including Ed Sheeran, Sigrid, Julia Michaels, Lewis Capaldi, Dermot Kennedy and Niall Horan.
During isolation last year, Luz covered Dua Lipa’s ‘Don’t Start Now’ on TikTok. Her piano version of the track has now amassed over 8 million views and saw Dua Lipa declare “I love this so much” during a HouseParty takeover in May 2020.
Luz will also be supporting JP Saxe on his rescheduled UK and European tour, starting in Madrid on 15th March 2022. For tickets and more details please click here.
‘permanent +1’ [INSERT LINK] is out now via Platoon. Luz will be releasing further new music over the coming months.
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Founded by C.E.O. Denzyl Feigelson in 2016, boutique artist services company Platoon identifies and shepherds exciting musical talent from around the world while arming them with innovative tools and services to build careers and reach new fans. Platoon landed its first success in 2016 when they signed yet-unknown Billie Eilish, helping lay out the groundwork for her ascent to global stardom. Following that it was BRIT Award winner Jorja Smith’s Blue Lights before guiding Nigeria’s Mr. Eazi to worldwide attention and acclaim. Current signings include Ms Banks, Fraser T Smith, Simi, Thomas Headon, Amaarae, Aaron Smith, Victoria Monét, Luz and more. Platoon’s team of employees has expanded across the globe, from London to New York, Los Angeles, and Cape Town’s “Creative Lab”. Platoon’s creative spaces in London and Africa boast 24-hour recording studios and double as inspiring ecosystems for artists to openly collaborate, with Platoon also offering educational classes across music and marketing
For more information, please contact Murray Chalmers PR: